Many companies want to provide mobile apps for their customers just for the sake of it. They have no idea as to why and how they are to be built. There is no defined goal and missing the mobile strategy which in many cases leads to the failure of mobile apps. A few things to
Marketing firms keep unveiling new and creative solutions to make use of 3D technology of their promotions and campaigns; an area which has received notable focus during the past 12 months is 3D Projection Mapping. Just like something out of a crazy fantasy, buildings are now able to be fully transformed as a result of the
Many Businesses would need to promote and market their product, company and Brand but the question arises, How? Is TV, Print or Web been the only option left. Well let’s see, in today’s fast paced world although I would say a moving world we all have one or the other technology in our access, one
1. Multi Channel Funnel First touch, last touch, which touch matters the most? In the old (v4) version of Google Analytics, it didn’t matter, because all you got was the last touch. Before multi-channel funnels, you could spent a lot of money on paid advertising, but if the visitor converted by typing something into an
1. Advertise in an Email Newsletter. Some of the best buys are small text ads in email newsletters targeted at audiences likely to be interested in your products or services. Many small publishers aren’t sophisticated about advertising and offer very attractive rates. More effective (and more expensive) is to send out an appropriate solo email to
Search engines send robot “spiders” to index the content of your webpage, so let’s begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. This approach is called “search engine optimization,” abbreviated
Too Many Content Marketers Ignore Videos One must understand that great content is worth much more than mediocre content, regardless of format. As the preeminent blog on content marketing puts it, “The first rule of Copyblogger is that you do not publish content that sucks.” So if visual content takes longer, that could be just
If your video goes viral on YouTube, you could get tens of thousands of visits to the site you promote in the video. However, viral marketing is difficult to do well. Here are few more strategies that you could think of- 1. Announce a Contest. People like getting something free. If you publicize a contest or
Our next type of website promotion comes from the mushrooming field of social media, in which people are encouraged to interact with each other, and respond to each other’s blog postings and comments.
Don’t neglect email as an important way to bring people to your website. Just don’t spam, that is, don’t send bulk unsolicited emails without permission to people with whom you have no relationship. Many countries have anti-spam laws.