Marketing Research

IMI is a full-service marketing research company helping clients obtain practical information for business decisions in:

- Customer Satisfaction and Loyalty

- Brand Management

- New Product Research

- Employee Satisfaction

- Customer Retention, Lost Customer and Win- Back strategies

We conduct surveys using every quantitative methodology including online, telephone, IVR and mail.  In addition to tried-and-true qualitative research methodologies, our moderators and expert interviewers use state-of-the-art tools for online focus groups and in-depth interviews. IMI also offers a true hybrid solution for integrating quantitative and qualitatative research methods that is extremely effective and very affordable.

We have been successfully providing highest quality of service, helping companies:

- Understand the behavior of their current customers, lost customers, potential customers, and employees (internal customers) by uncovering and tracking the factors that affect satisfaction and loyalty.

- Develop brand strategies that effectively support their identity and positioning, capitalizing on our years of client-side brand management and brand research experience.

- Identify unmet consumer and business-to-business needs, screen concepts and plan for marketing communications to support the successful launch of new products using our decades of experience in new product development across a wide variety of industries.

We are dedicated to providing personalized project management and our staff is committed to exceeding our clients' expectations.


What Client Says

Vaibhav S
Date: Nov 21, 2012

This is just a note to thank you personally for assisting my business in our strategic planning initiatives for 2009. I’m impressed in how efficient the service is and how much we’ve benefited in our critical analysis sessions with you. Your personal business insight is refreshing, extremely ...
Read More