Interactive Media International

Google Penguin Update – SEO and SEM Strategies

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Anupam Singhal is a software engineer by profession who also holds an MBA, in m
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on Jul 15 in Bloggies 0 Comment

Authority Matters More Than Ever

The major focus of Penguin is on backlinks and the manner in which websites garner “link juice” to increase Page Rank. Specifically, Penguin places more of an emphasis on the reputation and quality of a site that’s linking to your specific domain rather than the sheer number of links that point in your direction. Basically, this means that SEO technicians won’t be rewarded anymore for taking shortcuts when it comes to link building. Those $10/mth for 2000 back link offers are now not only pointless, but they’re also quite dangerous.

Content is Still King

You’re well within your rights to roll your eyes at the cliché, but content is the lifeblood of the web. If you don’t put out a quality information product, you can’t expect visitors to stick around to be bombarded with irrelevant ads and annoying popups. Penguin incorporates Google’s latest research on Latent Semantic Indexing or LSI deeper into its indexing recipe, which means it’s getting harder and harder to fool the search engine with generic, badly spun articles. The main takeaway with Penguin is clear when it comes to content: if you don’t have time to write something decent, hire somebody who does.

Penguin Rewards Natural Backlinks

Ultimately, there are no real shortcuts when it comes to building solid, all-natural organic backlinks. Reputable SEO experts know this to be one of the primary truisms of the industry. Penguin rewards positive, honest linking practices like mixed anchor text and on-page optimisation at the expense of sneaky tactics like Javascript redirects and cloaking. That’s a good thing both for clients and SEO experts alike. It levels the playing field and gives the good guys a fighting chance against spammers and fly by night marketers that aren’t above resorting to temporary gimmicks to pull in traffic.

It Brings Stability to SEO

Anyone that works in SEO full-time knows that keeping up with the latest changes in Google’s algorithms and endlessly modifying web pages is a drag on productivity. It takes focus away from the real goal of SEO, which should be to help quality websites and businesses attract more eyeballs online. Though the collateral damage that comes with any Google update can be disheartening in the near term, Penguin is ultimately a good thing for ethical SEO professionals. By punishing the many ne’er-do-wells that inhabit the world of online marketing, Google makes life easier for people who play by the rules.

The Breakdown

There’s always going to be a few hiccups that come with any major update to Google’s highly secretive and proprietary ranking system. For the SEO industry in general, all the Penguin update really means is that SEO experts, copywriters, webmasters and marketers will have to step up their game and deliver quality if they want to succeed. If you’ve already been doing that from the start, then you don’t really have anything to worry about. The entire business model of Google is predicated on the goal of serving up only the most relevant results to the end user, and their algorithm changes will invariably pursue this objective. You can either swim with the tide, or get washed up on the shore by not modifying your SEO practices to reflect the current reality of Google’s search algorithms. We can help you and get your ranking right up there. Contact us today at This e-mail address is being protected from spambots. You need JavaScript enabled to view it and let’s get your ranking right up there.

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About the author


Anupam Singhal is a software engineer by profession who also holds an MBA, in marketing. He has almost 15 years of experience in software development, project management, business intelligence, marketing, promotions, and advertising. Anupam is a serial entrepreneur and proved his entrepreneurial instincts by founding software focused company and his latest venture, a social networking platform called Mr. Singhal compares Flaash .com to of the business professional world, as it serves the same professional networking platform for models, actors, singers, dancers, and artists.


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