Marketing Research

IMI is a full-service marketing research company helping clients obtain practical information for business decisions in:

- Customer Satisfaction and Loyalty

- Brand Management

- New Product Research

- Employee Satisfaction

- Customer Retention, Lost Customer and Win- Back strategies

We conduct surveys using every quantitative methodology including online, telephone, IVR and mail.  In addition to tried-and-true qualitative research methodologies, our moderators and expert interviewers use state-of-the-art tools for online focus groups and in-depth interviews. IMI also offers a true hybrid solution for integrating quantitative and qualitatative research methods that is extremely effective and very affordable.

We have been successfully providing highest quality of service, helping companies:

- Understand the behavior of their current customers, lost customers, potential customers, and employees (internal customers) by uncovering and tracking the factors that affect satisfaction and loyalty.

- Develop brand strategies that effectively support their identity and positioning, capitalizing on our years of client-side brand management and brand research experience.

- Identify unmet consumer and business-to-business needs, screen concepts and plan for marketing communications to support the successful launch of new products using our decades of experience in new product development across a wide variety of industries.

We are dedicated to providing personalized project management and our staff is committed to exceeding our clients' expectations.

 

What Client Says

Mark C
Date: Mar 15, 2013


Interactive Media continuously provided outstanding service to our company. We came across a lot of non-committed, high cost individual contractors before IMI dedicated themselves to understand our needs like none before. Our complex requirements were met in a timely fashion. IMI provides managem...
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