Blogs

I know how difficult it is to plan exactly where and when to post my social media content. Not only do I want people to see my posts, but also share, like, and comment on them — and click on the links contained in them. Without interaction, social media marketing will do me — or anyone else — little good.

Some questions I ask include:

• What social networks should I focus on for my industry?
• Should I participate in just one or many?
• How often should I post?
• What times should I post, to ensure my audience sees and interacts with them?