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Facebook or Google AdWords? What's better?

by Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 21 February 2013
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Folks these days, I get this question a lot.

Facebook is entirely different from Google AdWords. It's important to understand some of the differences before you get started.

Facebook provides a lot of fantastic opportunities for online marketers, but there are also a lot of pitfalls. Here are some guidelines that can help you get started with Facebook PPC Advertising.

We can get clicks starting at 10 cents per click on Facebook. Those of you who were around in the early days of Google AdWords will understand just how profitable that can be. To our great advantage, there is very little competition now and we can get high quality traffic if we do some research.

Target keywords that people use to describe themselves

With Facebook PPC advertising, you can target very specific keywords. However, these are not the same kind of keywords you'd use in Google AdWords campaigns. With Facebook, you need to consider the words people use to describe themselves, their interests and their hobbies. Instead of targeting a

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