Interactive Media International

Maruti Alto 800: Augmented Reality

by Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
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on Nov 01 in Bloggies 0 Comment

Print has been a phenomenal medium existing in this world for hundreds of years. Probably the only medium in which, as far as innovation is concerned, not many changes have been inculcated. Or that’s what I thought, till October 17th 2012. And god knows I have been so wrong.

This myth of mine was shattered by this amazing new display advertisement of new Maruti Alto 800.

Tired of eating the same old oat meal for breakfast and nothing much productive to do, I decided to go ahead and give it a try, rest what followed was nothing less than a phenomenon. I pointed the app on the advertisement and I got various options to choose from. The plain simple boring advertisement became interactive and more informative.

With the power of Augmented Reality, I got layers and layers of information; allowing me to see the video of the new ALTO 800, book a test ride, connect to Facebook, connect to twitter, shared location of the dealers near me…… PHEW!!!!!

And all this through my daily newspaper. I felt like the Tom Cruise of minority report, where newspapers came alive, but then, wont almost half a million people will be thinking the same, who read this newspaper daily. Well Tom Cruise or not, one this is for sure, the brand recall of Maruti Alto 800 is not going to fade from my memory anytime soon.


Good Job Maruti and I also congratulate IMI for the successful augmentation.

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About the author


Anupam Singhal is a software engineer by profession who also holds an MBA, in marketing. He has almost 15 years of experience in software development, project management, business intelligence, marketing, promotions, and advertising. Anupam is a serial entrepreneur and proved his entrepreneurial instincts by founding software focused company and his latest venture, a social networking platform called Mr. Singhal compares Flaash .com to of the business professional world, as it serves the same professional networking platform for models, actors, singers, dancers, and artists.


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What Client Says

Vishal Dhawan
Date: Nov 26, 2012

IMI provided me with great consulting and project management team. I love how detailed oriented they are and how fast they respond to the changes. I would recommend to any small and medium business as they provide a great value and support.
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