Interactive Media International

Business Need, Branding and Mobile

by Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Feb 26 in Bloggies 0 Comment

Many Businesses would need to promote and market their product, company and Brand but the question arises, How?

Is TV, Print or Web been the only option left. Well let’s see, in today’s fast paced world although I would say a moving world we all have one or the other technology in our access, one technology being the most common and most useful of them all is ‘Mobile’.

Yes, it is mobile, which is spinning the world with continuous changes and innovations; it is no more used for just making calls or sending text messages.

Branding is one of the most amazing feature mobile is providing all the marketers to make the reach its customers more accessible.

As social networking users are increasingly cellular, there are tremendous opportunities for cellular promoters to connect in a new way to its target viewers. Strengthening customers to recognize with a product by allowing them to communicate with interesting material and share, allows promoters to create powerful product support. Research continually shows that labeled information obtained from a friend speak out loud far more than from traditional sources, so the smart cellular marketer will provide powerful material that yowls out to be distributed.

Now that mobile phones are the standard, Mobile augmentation is taking center stage as a method of choice for innovative cellular advertising. With new technology that enables augmentation to take place in virtual 3D space, creatively powerful effects like those seen in the movies are gradually becoming the strategy of cellular promoters.

Now, here is where it gets exciting for the mobile marketer. Once the user gets this concept of AR, beyond preference and discussing it with their friends, they can also be motivated to create a self driven brand promotion by spreading the word. By providing content that is exciting enough to motivate customers, brands will increase the chance of that application or product information being distributed, and thus the achieving your labeled concept.

Mobile is practical. It suits with the way of life of the present active customer, which is why it’s now the most well-known way to look at the future of media. However, almost all clients are on-the-go and diverted when surfing around the cellular web. Because of this, mobile promotion must be able to pick up a viewer’s interest and keep it long enough to develop customer interest in an item. Organizations that are used to conventional promotion have to move their viewpoint and adjust to a faster-paced cellular world, to upfront their branding needs.

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About the author


Anupam Singhal is a software engineer by profession who also holds an MBA, in marketing. He has almost 15 years of experience in software development, project management, business intelligence, marketing, promotions, and advertising. Anupam is a serial entrepreneur and proved his entrepreneurial instincts by founding software focused company and his latest venture, a social networking platform called Mr. Singhal compares Flaash .com to of the business professional world, as it serves the same professional networking platform for models, actors, singers, dancers, and artists.


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What Client Says

Vishal Dhawan
Date: Nov 26, 2012

IMI provided me with great consulting and project management team. I love how detailed oriented they are and how fast they respond to the changes. I would recommend to any small and medium business as they provide a great value and support.
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