Interactive Media International

Augmented Reality Experts Enhancing Business With New Technology

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Anupam Singhal is a software engineer by profession who also holds an MBA, in m
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on Sep 14 in Bloggies 0 Comment

Augmented Reality is a framework which helps you connect your real activities with digital content. It’s a kind of convergence which can be used as a marketing gimmick like Havells, Maruti Ford uses or it can also be used as a Utility tool like a language translation tool. However to do so you need Augmented Reality Experts. Augmented reality experts are able to give you insights on your technological requirements, which you need to employ for your campaign. With a capable and experienced team an augmented reality expert provides not just the technology, but also give you concepts and solutions on the marketability of the campaign. With correct market understanding and knowledge of experiential marketing, the augmented reality experts has experience to tailor suit your business campaign to target the right audience.

In the competitive domain of augmented reality you need more than technology to create an impact. There are numerous Augmented Reality applications which are under-toned and also not well optimized. While targeting for a successful campaign, knowledge of the product is the key which creates the magic. Customer’s intelligence, Experience and knowledge, of the trends in the current scenario are some of the indispensable factors which should be taken in account.

Whether you are an IT firm, FMCG product, Automobile Company or in hospitality an augmented reality developers has the expertise to enlighten the focal points in your campaign which will triple the ROI, if its implemented perfectly.

Using technology to better understand businesses’ perspective as, a solution provider, partners and stakeholders is central to ensuring policies work as effectively as possible in changing behaviours, maximising outcomes and informing future decision making, Good research ‘bridges the gap’ by identifying the enablers and barriers to ‘how business can better help the Government deliver its ambitions?’ and ‘how the Government can better support businesses and promote growth?

IMI has a strong reputation for successfully designing and delivering large, complex and challenging business with solutions to:

  • Monitor business performance and sentiment
  • Drive improvements in service delivery
  • Inform the design and improvement of services
  • Evaluate impact of the product
  • Engage and consult stakeholders.

Our team:
Our team includes specialist with extensive experience of exploring business and issues. The team brings together expertise in customer insight, behaviour change, stakeholder research, service design and evaluation and economic development. It includes qualitative and quantitative research skills and experts in delivery design and analysis. We specialise in conducting multi-faceted studies, covering mixed audiences and using different techniques, drawing the findings together to maximise learning. We draw on wider expertise including:

Our survey methods centre who design complex sampling and weighting for business surveys.                                                                                                                                           International expertise from across our global offices.                                                                                                                                                                                                               Specialist B2B, including team of executive (C-suite) interviewers.                                                                                                                                                                                     Partners with complementary knowledge and skills including economists, policy and marketing experts.

Our Offer:
We work closely with our clients and their stakeholders to uncover the real business need and inform the design of the augmented reality expertise and outputs that address the underlying questions and produce actionable recommendations. We use a range of strategic tools as diverse as conjoint, deliberative research, segmentation, customer journey mapping, video ethnography, insight audits and online forums, as well as proprietary analytical tools and more traditional qualitative and quantitative methodologies and analysis techniques. These enable our clients to understand what difference their policy makes (impact assessment), and where improvements can increase the efficacy (outcomes) and cost effectiveness (value) of the service and/or encourage greater engagement and changes in behaviour towards your product. You can contact our Business-to-Business experts, to discuss your needs. Augmented reality is a new and powerful medium that has the potential to change the current competition dynamics in business through roughout assorted groups and sectors. An expert opinion from a related technology domain will not only make things simpler for the business to understand their customer’s basic requirements and habits. An augmented reality developer will generate a difference in the whole strategy of business,  IMI  provides the knowledge and technology that helps government, the private sector and the third Sector plan and realize their business goals.

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About the author


Anupam Singhal is a software engineer by profession who also holds an MBA, in marketing. He has almost 15 years of experience in software development, project management, business intelligence, marketing, promotions, and advertising. Anupam is a serial entrepreneur and proved his entrepreneurial instincts by founding software focused company and his latest venture, a social networking platform called Mr. Singhal compares Flaash .com to of the business professional world, as it serves the same professional networking platform for models, actors, singers, dancers, and artists.


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What Client Says

Vishal Dhawan
Date: Nov 26, 2012

IMI provided me with great consulting and project management team. I love how detailed oriented they are and how fast they respond to the changes. I would recommend to any small and medium business as they provide a great value and support.
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