Interactive Media International

Augmented Reality Examples Worth Watching

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Anupam Singhal is a software engineer by profession who also holds an MBA, in m
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on Aug 04 in Bloggies 0 Comment

With the emergence of Augmented Reality Companies has been delivering vast services to their customer to experience the magic created by technology on digital devices like smartphones or tablets.

IMI, the leading Augmented Reality developers in India has developed two versatile apps namely Areal(Download here) and Alive(Download here) . The app has been developed to deliver the real world experience through AR eyes. Alive has been developed in partnership with Times of India, a leading newspaper in India. The app displays the video or 3d visualization of the news written in newspaper. Alive brought Madhuri Dixit’s interview live in leading newspaper, which was taken at the launch of olay product.

Areal : Augmented Reality App

With one of the Augmented Reality application employed by the biggest Audi showroom in South East Asia, you can fly around the building without driving a race car or sitting inside an airplane. The amazing AR experience may wonder the technological advancement.

Adidas Originals Shoe AR, it combines a lot of functionality and interactivity into the app and present the most detailed view of AR model like a shoe. The application delivers 3D model of the shoe on your smart-phone screen.

The first ipad AR app, AR Magic Mirror developed by Total Immersion gives users a selection of glasses, hairstyles and accessories to try on, or to try on their friends. The app features facial recognition system to identify user and employs the augmented reality functionality to present a virtual 3D video image in real-time.Creative Guerrilla Marketing has launched a real Dakar desert racecourse in a shopping mall. The 3-dimensional racecourse and the car appeared virtually in AR, on a huge, 4 m long printed table – which acted as the marker of the Augmented Reality application.

Deutsche Telekom’s launched an Android AR platform where visitors could throw personal messages wrapped with Christmas ornaments to the huge Christmas tree erected in shopping mall.

Augmented reality is used to describe a 3D view of a physical, real-world environment augmented with digitally generated sound, graphics and 3D image. A typical AR environment is embedded with digital generated information transposed onto a real-world view. AR gives you an entirely digital experience that mimics real-world situations. Augmented Reality examples let you experience the altered view of reality which you haven’t even imagined. The increasing demand and supply of smartphone paves the way of augmented reality towards conquering the real world with augmented view.

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About the author


Anupam Singhal is a software engineer by profession who also holds an MBA, in marketing. He has almost 15 years of experience in software development, project management, business intelligence, marketing, promotions, and advertising. Anupam is a serial entrepreneur and proved his entrepreneurial instincts by founding software focused company and his latest venture, a social networking platform called Mr. Singhal compares Flaash .com to of the business professional world, as it serves the same professional networking platform for models, actors, singers, dancers, and artists.


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What Client Says

Vishal Dhawan
Date: Nov 26, 2012

IMI provided me with great consulting and project management team. I love how detailed oriented they are and how fast they respond to the changes. I would recommend to any small and medium business as they provide a great value and support.
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