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How to promote your website: Linking Strategies

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
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on Apr 05 in Bloggies 0 Comment

 

1. Submit Your Site to Key Directories, since a link from a directory will help your ranking — and get you traffic. A directory is not a search engine. Rather, it is a hierarchical listing of sites sorted according to category and subcategory. Be sure to list your site in the free Open Directory Project, overseen by overworked volunteer editors. But if you don’t get listed right away, don’t be impatient and resubmit, or you’ll go to the end of the queue. A link in this directory will help you a lot.

Yahoo! Directory is another important directory. Real humans read submissions; so be careful to follow the instruction given. Hint: Use somewhat less than the maximum number of characters allowable, so you don’t have wordy text that will tempt the Yahoo! editor to begin chopping. Yahoo! Directory Submit requires a $299 annual recurring fee to have your site considered for inclusion within seven business days. Other paid business directories that might help are About.com and Business.com.

2. Submit Your Site to Trade Organization Sites and Specialized Directories. Some directories focused on particular industries, such as education or finance. You probably belong to various trade associations that feature member directories. Ask for a link. Even if you have to pay something for a link from the organization, it may help boost your PageRank.

Marginal directories, however, come and go very quickly, making it hard to keep up, so don’t try to be exhaustive here. Beware of directories that solicit you for “upgraded listings.” Unless a directory is widely used in your field, a premium ad is a waste of money — but the (free) link itself will help boost your PageRank and hence your search engine ranking.

SubmitWolf is a directory submission tool I’ve used with good success. You complete a listing form in the software interface. Then they submit your listing to all the appropriate directories they know of, plus links to sites that require manual submission. It’s a timesaver and works well. Just be careful to submit only to actual directories, not “linking sites.”

3. Request Reciprocal Links. Find websites in your general niche and request a reciprocal link to your site (especially to your free service, if you offer one, see #24 below). Develop an out-of-the way page where you put links to other sites — so you don’t send people out the back door as fast as you bring them in the front door. Your best results will be from sites that generate a similar amount of traffic as your own site. High-traffic site webmasters are too busy to answer your requests for a link and don’t have anything to gain. Look for smaller sites that may have linking pages.

Check out Ken Evoy’s free SiteSell Value Exchange. It (1) registers your site as willing to exchange links with other sites that have a similar theme/topic content and (2) searches for sites with similar topical content. Additionally, two automated link-building software programs stand out — Zeus and IBP Link Builder. Both of these search the web for complementary sites, help you maintain a link directory, and manage reciprocal links. However, use these programs to identify the complementary sites, not to send impersonal automated email spam to site owners.

When you locate sites, send a personal email using the contact email on the site or to the administrative contact listed in a Whois Directory. If email doesn’t get a response, try a phone call. As a warning, only link to complementary sites, no matter how often you are bombarded with requests to exchange links with a mortgage site that has nothing to do with your teddy bear store. One way Google determines what your site is about is who you link to and who links to you. It’s not just links, but quality links you seek. Reciprocal linking as hard, tedious work, but it doesn’t cost you a dime out of pocket! Keep working at this continuously, a little bit at a time. Patience and persistence will get you some good links, so keep at it.

4. Write Articles for Others to Use in Websites and Newsletters. You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content for their email newsletters or their websites. Just ask that a link to your website and a one-line description of what you offer be included with the article. This is an effective “viral” approach that can produce hundreds of links to your site over time. You’ll find lots of information on how to do this from the most popular article-marketing site, EzineArticles.com. When you create a free membership account, they begin sending you instructions and ideas each week.

5. Issue News Releases. Find newsworthy events and send news releases to print and Web periodicals in your industry. The links to your site in online news databases may remain for several months and will temporarily improve traffic to your site and increase link popularity. Use an online news release service such as PR Web. Placing your website URL in online copies of your press release may increase link popularity temporarily.

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About the author

Admin

Anupam Singhal is a software engineer by profession who also holds an MBA, in marketing. He has almost 15 years of experience in software development, project management, business intelligence, marketing, promotions, and advertising. Anupam is a serial entrepreneur and proved his entrepreneurial instincts by founding software focused company InteractiveMediaInternational.com and his latest venture, a social networking platform called Flaash.com. Mr. Singhal compares Flaash .com to LinkedIn.com of the business professional world, as it serves the same professional networking platform for models, actors, singers, dancers, and artists.

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What Client Says

Rocky D
Date: Jun 24, 2012


Interactive Media International is a “one stop” shop for all our programming needs. They cater to our customized needs all while offering great customer service at affordable rates.
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