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Augmented Reality Apps – For Technology Enthusiasts

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
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on Thursday, 07 February 2013
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People now-a-days have started using augmented reality apps as a key feature in their mobiles. And hence retailers perceive these apps as vital means to increase involvement with the consumers. These applications are rapidly gaining the strength on mobile phones.

Pay per click ads- Are you loosing money?

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Tuesday, 15 January 2013
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Pay per click (PPC) advertising can be very costly, especially if you are not getting the most for your money. Simply defined, pay per click marketing promotes your website on search engine results pages through paid placement. PPC can be very effective but can be tough on small businesses as it can become costly very quickly, if you do not know what you are doing you can end up wasting a lot of money on clicks which do not convert to sales. If you are interested in refining your ad campaigns, take a look below:

1. Use Keyword Tools:

Although this method is not 100% fool proof, you can get some great keyword suggestions by using programs such as Google Suggestion Tool. Google Trends also provides data on popular and seasonal keywords.

Want to learn more about SEO?

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Wednesday, 05 December 2012
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I'd like to discuss a few facts about SEO that may help quench your questions and manage your expectations before you begin an SEO campaign. I thought this article would be helpful, since many people don't really know what to expect with SEO. SEO is a very unique service and not one that can be paid for, applied, and left alone. It's an ongoing science that must be sculpted, measured and applied repeatedly. Here we go...

1. SEO is ongoing:
SEO is a process. Depending on your competition, it could take months to reach your goals. It's also not something that can be accomplished and walked away from. Once you've reached the first page of Google, you'll need to maintain that status with regular content updates and link building from quality sites.

Google Penguin Update – SEO and SEM Strategies

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Sunday, 15 July 2012
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If you’re not familiar with Google’s latest algorithm update codenamed Penguin, you might be perplexed by falling search rankings for your websites. Every now and then, Google changes up their search ranking algorithms to cut down on spam, penalise duplicate content and generally eliminate weak websites from the first page. It’s an ongoing arms struggle between Black Hat SEO artists and Google, one which will probably never be resolved. The general idea behind Penguin is to crack down on underhanded backlinking techniques and reward strong sites by focusing more on content and less on SEO tricks. Here are a few reasons why Penguin is actually a good thing for quality SEO in general.

How to promote your website: Search Engine Strategies

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Saturday, 07 July 2012
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How can you get more visitors to your website? What can you do to stimulate traffic? Here’s a few things you may do. Many of these may be doing already; others you meant to do and forgot about; still others you’ve never heard of. Of course, a great deal has been written about this. You’ll find links to thousands of articles about website promotion on our website. While we are not breaking any new ground here, we’ve tried to summarize some of the most important techniques. Perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads)

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Google Analytics: A snapshot

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Wednesday, 06 June 2012
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Google Analytics has a great interface where one has the opportunity to create custom reports with filters applied right there, “sticky” dates (no need to keep fixing the calendar every time you change the profile), events as goals, dashboards that are easier to customize and even the capability to create multiple dashboards. In the back end, a new category for “custom stuff” called “assets” was created. Google Analytics updated the interface to make it a little more user friendly. The primary switch was to the navigation — it is much more intuitive than the March update was.

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Content Marketing Strategies

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Monday, 14 May 2012
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We would like to let you know an easy-to-understand content marketing strategy that was proven to (a) boost search engine rankings, (b) improve audience engagement, (c) increase word of mouth, most marketers would be eager to learn. But, what if the strategy included videos?

Many marketers are not enthused about producing videos. They believe, falsely, that:

- Anybody can write, and so cranking out written content can be accomplished quickly, cheaply, and easily, as opposed to videos, which require time and talent;

- Since they’re highly proficient marketers who prefer to skim, scan, and read written content versus watching videos, everybody else must prefer written content too.

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How to promote your website: Linking Strategies

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 05 April 2012
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Links to your site from other sites drive additional traffic. But since Google and other major search engines consider the number of incoming links to your website (“link popularity”) as an important indicator of relevance, more links will help you rank higher in the search engines. Google has a measure called PageRank that reflects the quantity and quality of incoming links. All links aren’t all equal. Links from trusted, popular sites help your site rank higher than links from lower traffic sites. You’ll find articles on linking strategies on our site.

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How to promote your website: Social Media and Traditional strategies

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Friday, 09 March 2012
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Our next type of website promotion comes from the mushrooming field of social media, in which people are encouraged to interact with each other, and respond to each other’s blog postings and comments. You should be aware of four types of social media: (1) blogs, (2) social networking sites, (3) social bookmarking sites, and (4) forums. Don’t be upset if the distinctions between types of social media tend to blur. Social media help promote your site by sending direct traffic, producing links to your site, and generating awareness. The subject is too diverse to go into detail here. You can learn more in our social media articles on this site.

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How to promote your website: Email Strategies

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Saturday, 11 February 2012
Bloggies 0 Comment

Don’t neglect email as an important way to bring people to your website. Just don’t spam, that is, don’t send bulk unsolicited emails without permission to people with whom you have no relationship. Many countries have anti-spam laws.

I’ll mention just a few important elements here. You can learn more from our articles on email marketing.

1. Install a “Signature” in your Email Program to help potential customers get in touch with you. Most email programs allow you to designate a “signature” to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, email address, and a one-phrase description of your unique business offering. Look for examples on email messages sent to you.

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How to promote your website: Paid Advertising Strategies

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Saturday, 21 January 2012
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None of the approaches described above is “free,” since each takes time and energy. But if you want to grow your business more rapidly, there comes a point when you need to pay for increased traffic. Advertising is sold in one of three ways: (1) traditional CPM (cost per thousand views), (2) pay per click (PPC), and (3) pay per action (PPA) or cost per action (CPA) approaches. Examples of the latter are affiliate program and lead generation programs. Banner ads get such a low click-through rate (0.2%) that I don’t recommend paying much for them. Banner ads typically cost about 50 to $1 per thousand page views, except on targeted sites.  Do some small tests first to determine response. Then calculate your return on investment (ROI) before spending large amounts. Here are some methods to explore:

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How to promote your website: Miscellaneous Strategies

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Wednesday, 16 November 2011
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The key to the best viral marketing, however, is create something that generates buzz and is so cute / fascinating / fun / bizarre that it gets passed by viewers to their friends via email and social networks — thousands of times — so that it propels more and more people to your website, and, hopefully, helps enhance your brand, produce sales, and ultimately boost profits. Internet marketers often seek to launch viral campaigns on Digg or YouTube. Digg is a social bookmarking site with such power, that if enough people “Digg” you, you appear on the Digg front page and receive a huge number of visitors in a few hours.

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Rich Internet Application Development

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 20 October 2011
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Rich Internet Applications are taking web development to a completely new level. These applications make websites more attractive, interactive, and feature rich. Google Maps and Google Docs are examples of RIAs. Rich Internet Application development is widely used in the sphere of online gaming, online word processor etc. They work similar to desktop applications where they transfer processes to web clients and retain bulk data on the application server. RIA developers use different Frameworks to develop these apps with Ajax, Curl, GWT, Adobe Flash, Adobe Flex, Adobe AIR, Java, JavaFX, Mozilla's XUL, OpenLaszlo, and Microsoft Silverlight being the most popular ones.

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Flash or HTML5: Having hard time to choose?

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 22 September 2011
Bloggies 0 Comment

It has become very common now to use Flash as an attraction to any website. Almost all the websites have some components of Flash in it in the form of audio, video or an intro slideshow. For your business to flourish on the World Wide Web, you need to attract your customers and sustain them too. It is seen that Flash is a very good option in this regard. Website developers have for years now been on the fray to make websites more appealing including the element of Flash.

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Difference between Blog and E-mail Marketing

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Friday, 19 August 2011
Bloggies 0 Comment

Blog and email marketing are two totally different things. They are two complete different ways to market something, whether it is a product, or a service. You are going to find that just because someone may use email marketing to make an income, does not mean that they always use blog marketing as well.

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Blog Marketing

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Sunday, 17 July 2011
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Blogs which are also known as web logs are the new thing on the internet. They are pretty much a platform that you can use that will allow you to post your thoughts on most any subject that you want to. They can be used for journaling, promoting, writing, and publishing, anything that your heart desires. However, if you are a beginner and new blogging as well as marketing, there are some very important things that you will want to know.

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Quick Guide for Internet Marketing

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Saturday, 11 June 2011
Bloggies 0 Comment

People opt for internet advertising methods because practically half of the world's population knows HTML. If you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what are you going to avail of: the expensive internet advertising methods or the cheap ones? Others will pipe in "expensive!" immediately, but they don't know cheap internet advertising method attracts great benefits as well.

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Importance of Search Engine Optimization

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 19 May 2011
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E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

5 Ways To Generate Low Cost Website Traffic

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Friday, 22 April 2011
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There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

Blog Marketing

by Admin
Admin
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Saturday, 19 March 2011
Bloggies 0 Comment

Blog marketing is something that most everyone is doing that owns a blog. You are going to find that many of them are blogging for money, and many are not. The numbers really vary and depend on what you are looking at.

Tags: blog, marketing, guide
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Date: Nov 21, 2012


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