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Anupam Singhal

Anupam Singhal is a software engineer by profession who also holds an MBA, in marketing. He has almost 15 years of experience in software development, project management, business intelligence, marketing, promotions, and advertising. Anupam is a serial entrepreneur and proved his entrepreneurial instincts by founding software focused company InteractiveMediaInternational.com and his latest venture, a social networking platform called Flaash.com. Mr. Singhal compares Flaash .com to LinkedIn.com of the business professional world, as it serves the same professional networking platform for models, actors, singers, dancers, and artists.

How New Google Panda Update Impacts Website Ranking

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 27 August 2015
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Google recently began rolling out version 4.2 of its Panda algorithm, which focuses on helping people find high-quality sites in Google’s search results. This new release is just one part of more than 500 updates and changes Google will make to its overall search algorithm this year.

In this article, I explain how Google assesses website quality and how the new version impacts your website’s ranking. I also provide a list of questions that you should ask to ensure your site meets the quality standards.

Social Media: What, When and Where to Post your contents!

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Monday, 08 December 2014
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I know how difficult it is to plan exactly where and when to post my social media content. Not only do I want people to see my posts, but also share, like, and comment on them — and click on the links contained in them. Without interaction, social media marketing will do me — or anyone else — little good.

Some questions I ask include:

  • What social networks should I focus on for my industry?
  • Should I participate in just one or many?
  • How often should I post?
  • What times should I post, to ensure my audience sees and interacts with them?

Augmented Reality Apps for 3D Modeled Car and Real Estate

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 21 August 2014
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With the advent of technological innovation and advancement, we are now able to visualize the 3D model on our smartphone, Tablets. The cutting-edge technology allows user to have a great digital experience with print media. Using Augmented Reality technology, BMW had made their printed car models live in front of user in 3 Dimensional space. With the advent of technological innovation and advancement, we are now able to visualize the 3D model on our smartphone, Tablets.

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Common Tools Used in Augmented Reality

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Friday, 13 June 2014
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Augmented reality (AR) is defined as the most sophisticated and contemporary technique to bridge the gap between actual and virtual reality. This technique usually associates an imitation of real world environment with the virtual world whereby the imagery taken from the real world is superimposed or overlaid by computer generated information, thus the digital depiction of the real world imagery is known as augmented reality.

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Augmented Reality in Fashion – The Sexy Visual of Brands in Vogue

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Sunday, 20 April 2014
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The appearance of augmented reality in fashion, to my viewpoint, was anticipated. How come? Because brands desperately require to be promoted widespread – by any means possible.

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Augmented Reality Examples – Illustrating Augmented Reality Technology

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 02 January 2014
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Augmented reality examples are a plenty which collectively define technical virtuosity of the technology.

To state it further, let’s define the term ‘augmented reality’ to lend more credence on the article.

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Augmented Reality & Sales Strategy

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 21 November 2013
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By permitting the technology of Augmented Reality to do what it does best, budgetary investment in AR is justified and straight-forward, as it has the ability to influence multiple viewpoints of a sales process. The flow chart below displays processes that are related to the sales strategy and also indicates how and where marketing technologies (Augmented Reality)are integrated in supporting such activities:

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Maruti Alto 800: Augmented Reality

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Friday, 01 November 2013
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Print has been a phenomenal medium existing in this world for hundreds of years. Probably the only medium in which, as far as innovation is concerned, not many changes have been inculcated. Or that’s what I thought, till October 17th 2012. And god knows I have been so wrong.

Augmented Reality – The Technology Of Future

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Tuesday, 08 October 2013
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Followed by the launch of Google glass, augmented reality is considered one of the most sought-after topics of the current days. Believing to be the technology of future, this technology is maximized by the users of Smartphones that run on Android applications.

Before we move further with the technology, let us define it.

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Augmented Reality Experts Enhancing Business With New Technology

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Saturday, 14 September 2013
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Augmented Reality is a framework which helps you connect your real activities with digital content. It’s a kind of convergence which can be used as a marketing gimmick like Havells, Maruti Ford uses or it can also be used as a Utility tool like a language translation tool. However to do so you need Augmented Reality Experts. Augmented reality experts are able to give you insights on your technological requirements, which you need to employ for your campaign. With a capable and experienced team an augmented reality expert provides not just the technology, but also give you concepts and solutions on the marketability of the campaign. With correct market understanding and knowledge of experiential marketing, the augmented reality experts has experience to tailor suit your business campaign to target the right audience.

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Augmented Reality Examples Worth Watching

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Sunday, 04 August 2013
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With the emergence of Augmented Reality Companies has been delivering vast services to their customer to experience the magic created by technology on digital devices like smartphones or tablets.

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GoLive with Bahrain Week: First Augmented Reality App in Middle East Asia

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Wednesday, 17 July 2013
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GoLive app is a unique mobile technology, enables newsreaders to seamlessly visualize content and upgrade the experience on the fly. GoLive app provides fine grained user interaction tracking, reporting, analytic and campaign optimization for your apps. The app, goLive is the first fully Augmented Reality app in Middle East.

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Essential elements for web design/development

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Sunday, 14 April 2013
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An effective website design must be simple, have the capability to retain online clients and also make them return regularly. For your business website design to be contemporary and efficient, follow these tips:

1. Select suitable typography options:

Select typography options that coordinate with your website's theme. 2013 is predicted to be a year of excellent typography with numerous lovely fonts that will replace useless images. Choose the latest fonts that create a pleasing effect, following typography rules for website design that have been declared successful during recent years. Conforming to these rules while designing your website will definitely bring encouraging results. The effectiveness of your online marketing strategy will be influenced by your choices in typography.

Retail/Entertainment Industry and Augmented Reality

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Tuesday, 26 March 2013
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Because of the growth of cell phones and technology, AR has become a full-on technique used to interact with clients and provide a fun retail shop purchasing and fun experience.

For brands in retail, entertainment and marketing, AR is a very powerful selling feature because it is a unique way to create conventional advertising more entertaining and interesting and is an easy way to feature valuable product and item content without attaching up display space.

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3D Projection Mapping Future of Film Promotion

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Friday, 15 March 2013
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Marketing firms keep unveiling new and creative solutions to make use of 3D technology of their promotions and campaigns; an area which has received notable focus during the past 12 months is 3D Projection Mapping. Just like something out of a crazy fantasy, buildings are now able to be fully transformed as a result of the employment of high-tech 3D projectors.

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How to choose The Best Website Development Company

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 14 March 2013
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When you are developing a website for your business it's highly likely that you know exactly the kind of look you want even if you're no website design expert. There are websites that are a joy to navigate and others which seem purposefully designed to annoy and frustrate. Some simply look stunning from the home page and beyond but fail to deliver great, interesting content. Developing a great, user-friendly and informative website is no easy task. Here's the bottom line on choosing the best firm to develop your company website.

7 Top Examples Of Augmented Reality

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Friday, 01 March 2013
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Augmented reality is now being used in various fields. Here are some examples:

  • Advertising: If someone is reading an interesting article in a magazine or newspaper and there’s a code on it (the code being a bar code, key image, etc), one may use his/her smartphone to scan that particular code and have the product ordered immediately.
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Business Need, Branding and Mobile

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Tuesday, 26 February 2013
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Many Businesses would need to promote and market their product, company and Brand but the question arises, How?

Is TV, Print or Web been the only option left. Well let’s see, in today’s fast paced world although I would say a moving world we all have one or the other technology in our access, one technology being the most common and most useful of them all is ‘Mobile’.

Yes, it is mobile, which is spinning the world with continuous changes and innovations; it is no more used for just making calls or sending text messages.

Branding is one of the most amazing feature mobile is providing all the marketers to make the reach its customers more accessible.

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Facebook or Google AdWords? What's better?

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 21 February 2013
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Folks these days, I get this question a lot.

Facebook is entirely different from Google AdWords. It's important to understand some of the differences before you get started.

Facebook provides a lot of fantastic opportunities for online marketers, but there are also a lot of pitfalls. Here are some guidelines that can help you get started with Facebook PPC Advertising.

We can get clicks starting at 10 cents per click on Facebook. Those of you who were around in the early days of Google AdWords will understand just how profitable that can be. To our great advantage, there is very little competition now and we can get high quality traffic if we do some research.

Target keywords that people use to describe themselves

With Facebook PPC advertising, you can target very specific keywords. However, these are not the same kind of keywords you'd use in Google AdWords campaigns. With Facebook, you need to consider the words people use to describe themselves, their interests and their hobbies. Instead of targeting a

3 Must Have Features For Mobile Apps

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Friday, 15 February 2013
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Many companies want to provide mobile apps for their customers just for the sake of it. They have no idea as to why and how they are to be built. There is no defined goal and missing the mobile strategy which in many cases leads to the failure of mobile apps.

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What Client Says

Vishal Dhawan
Date: Nov 26, 2012


IMI provided me with great consulting and project management team. I love how detailed oriented they are and how fast they respond to the changes. I would recommend to any small and medium business as they provide a great value and support.
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