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How to promote your website: Paid Advertising Strategies

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Saturday, 21 January 2012
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None of the approaches described above is “free,” since each takes time and energy. But if you want to grow your business more rapidly, there comes a point when you need to pay for increased traffic. Advertising is sold in one of three ways: (1) traditional CPM (cost per thousand views), (2) pay per click (PPC), and (3) pay per action (PPA) or cost per action (CPA) approaches. Examples of the latter are affiliate program and lead generation programs. Banner ads get such a low click-through rate (0.2%) that I don’t recommend paying much for them. Banner ads typically cost about 50 to $1 per thousand page views, except on targeted sites.  Do some small tests first to determine response. Then calculate your return on investment (ROI) before spending large amounts. Here are some methods to explore:

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How to promote your website: Miscellaneous Strategies

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Wednesday, 16 November 2011
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The key to the best viral marketing, however, is create something that generates buzz and is so cute / fascinating / fun / bizarre that it gets passed by viewers to their friends via email and social networks — thousands of times — so that it propels more and more people to your website, and, hopefully, helps enhance your brand, produce sales, and ultimately boost profits. Internet marketers often seek to launch viral campaigns on Digg or YouTube. Digg is a social bookmarking site with such power, that if enough people “Digg” you, you appear on the Digg front page and receive a huge number of visitors in a few hours.

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Rich Internet Application Development

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 20 October 2011
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Rich Internet Applications are taking web development to a completely new level. These applications make websites more attractive, interactive, and feature rich. Google Maps and Google Docs are examples of RIAs. Rich Internet Application development is widely used in the sphere of online gaming, online word processor etc. They work similar to desktop applications where they transfer processes to web clients and retain bulk data on the application server. RIA developers use different Frameworks to develop these apps with Ajax, Curl, GWT, Adobe Flash, Adobe Flex, Adobe AIR, Java, JavaFX, Mozilla's XUL, OpenLaszlo, and Microsoft Silverlight being the most popular ones.

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Flash or HTML5: Having hard time to choose?

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 22 September 2011
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It has become very common now to use Flash as an attraction to any website. Almost all the websites have some components of Flash in it in the form of audio, video or an intro slideshow. For your business to flourish on the World Wide Web, you need to attract your customers and sustain them too. It is seen that Flash is a very good option in this regard. Website developers have for years now been on the fray to make websites more appealing including the element of Flash.

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Difference between Blog and E-mail Marketing

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Friday, 19 August 2011
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Blog and email marketing are two totally different things. They are two complete different ways to market something, whether it is a product, or a service. You are going to find that just because someone may use email marketing to make an income, does not mean that they always use blog marketing as well.

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Rocky D
Date: Jun 24, 2012


Interactive Media International is a “one stop” shop for all our programming needs. They cater to our customized needs all while offering great customer service at affordable rates.
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