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Google Analytics: A snapshot

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Wednesday, 06 June 2012
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Google Analytics has a great interface where one has the opportunity to create custom reports with filters applied right there, “sticky” dates (no need to keep fixing the calendar every time you change the profile), events as goals, dashboards that are easier to customize and even the capability to create multiple dashboards. In the back end, a new category for “custom stuff” called “assets” was created. Google Analytics updated the interface to make it a little more user friendly. The primary switch was to the navigation — it is much more intuitive than the March update was.

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Content Marketing Strategies

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Monday, 14 May 2012
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We would like to let you know an easy-to-understand content marketing strategy that was proven to (a) boost search engine rankings, (b) improve audience engagement, (c) increase word of mouth, most marketers would be eager to learn. But, what if the strategy included videos?

Many marketers are not enthused about producing videos. They believe, falsely, that:

- Anybody can write, and so cranking out written content can be accomplished quickly, cheaply, and easily, as opposed to videos, which require time and talent;

- Since they’re highly proficient marketers who prefer to skim, scan, and read written content versus watching videos, everybody else must prefer written content too.

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How to promote your website: Linking Strategies

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Thursday, 05 April 2012
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Links to your site from other sites drive additional traffic. But since Google and other major search engines consider the number of incoming links to your website (“link popularity”) as an important indicator of relevance, more links will help you rank higher in the search engines. Google has a measure called PageRank that reflects the quantity and quality of incoming links. All links aren’t all equal. Links from trusted, popular sites help your site rank higher than links from lower traffic sites. You’ll find articles on linking strategies on our site.

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How to promote your website: Social Media and Traditional strategies

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Friday, 09 March 2012
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Our next type of website promotion comes from the mushrooming field of social media, in which people are encouraged to interact with each other, and respond to each other’s blog postings and comments. You should be aware of four types of social media: (1) blogs, (2) social networking sites, (3) social bookmarking sites, and (4) forums. Don’t be upset if the distinctions between types of social media tend to blur. Social media help promote your site by sending direct traffic, producing links to your site, and generating awareness. The subject is too diverse to go into detail here. You can learn more in our social media articles on this site.

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How to promote your website: Email Strategies

by Anupam Singhal
Anupam Singhal
Anupam Singhal is a software engineer by profession who also holds an MBA, in m
User is currently offline
on Saturday, 11 February 2012
Bloggies 0 Comment

Don’t neglect email as an important way to bring people to your website. Just don’t spam, that is, don’t send bulk unsolicited emails without permission to people with whom you have no relationship. Many countries have anti-spam laws.

I’ll mention just a few important elements here. You can learn more from our articles on email marketing.

1. Install a “Signature” in your Email Program to help potential customers get in touch with you. Most email programs allow you to designate a “signature” to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, email address, and a one-phrase description of your unique business offering. Look for examples on email messages sent to you.

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Mark C
Date: Mar 15, 2013


Interactive Media continuously provided outstanding service to our company. We came across a lot of non-committed, high cost individual contractors before IMI dedicated themselves to understand our needs like none before. Our complex requirements were met in a timely fashion. IMI provides managem...
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