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People now-a-days have started using augmented reality apps as a key feature in their mobiles. And hence retailers perceive these apps as vital means to increase involvement with the consumers. These applications are rapidly gaining the strength on mobile phones.

Pay per click (PPC) advertising can be very costly, especially if you are not getting the most for your money. Simply defined, pay per click marketing promotes your website on search engine results pages through paid placement. PPC can be very effective but can be tough on small businesses as it can become costly very quickly, if you do not know what you are doing you can end up wasting a lot of money on clicks which do not convert to sales. If you are interested in refining your ad campaigns, take a look below:

1. Use Keyword Tools:

Although this method is not 100% fool proof, you can get some great keyword suggestions by using programs such as Google Suggestion Tool. Google Trends also provides data on popular and seasonal keywords.

I'd like to discuss a few facts about SEO that may help quench your questions and manage your expectations before you begin an SEO campaign. I thought this article would be helpful, since many people don't really know what to expect with SEO. SEO is a very unique service and not one that can be paid for, applied, and left alone. It's an ongoing science that must be sculpted, measured and applied repeatedly. Here we go...

1. SEO is ongoing:
SEO is a process. Depending on your competition, it could take months to reach your goals. It's also not something that can be accomplished and walked away from. Once you've reached the first page of Google, you'll need to maintain that status with regular content updates and link building from quality sites.

If you’re not familiar with Google’s latest algorithm update codenamed Penguin, you might be perplexed by falling search rankings for your websites. Every now and then, Google changes up their search ranking algorithms to cut down on spam, penalise duplicate content and generally eliminate weak websites from the first page. It’s an ongoing arms struggle between Black Hat SEO artists and Google, one which will probably never be resolved. The general idea behind Penguin is to crack down on underhanded backlinking techniques and reward strong sites by focusing more on content and less on SEO tricks. Here are a few reasons why Penguin is actually a good thing for quality SEO in general.

How can you get more visitors to your website? What can you do to stimulate traffic? Here’s a few things you may do. Many of these may be doing already; others you meant to do and forgot about; still others you’ve never heard of. Of course, a great deal has been written about this. You’ll find links to thousands of articles about website promotion on our website. While we are not breaking any new ground here, we’ve tried to summarize some of the most important techniques. Perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads)