I'd like to discuss a few facts about SEO that may help quench your questions and manage your expectations before you begin an SEO campaign. I thought this article would be helpful, since many people don't really know what to expect with SEO. SEO is a very unique service and not one that can be paid for, applied, and left alone. It's an ongoing science that must be sculpted, measured and applied repeatedly. Here we go...
1. SEO is ongoing:
SEO is a process. Depending on your competition, it could take months to reach your goals. It's also not something that can be accomplished and walked away from. Once you've reached the first page of Google, you'll need to maintain that status with regular content updates and link building from quality sites.